JTI is women's cigarette market

Last transnational company, which entered into Slim cigarette market, was the JTI.

Recently Slims segment develops earlier than with the eyes. In 2004, the segment of the power in half (from 3.8 billion in 2003 to $ 6.27 billion in 2004). And, according to experts, this market will grow rapidly in 2005 also exceeded the number of cigarettes - 9 billion by the end of the year (or slightly less than 5% of the Russian tobacco market). Currently there are about 40 different brands of cigarettes on the market, among which is dominated by Vogue (BAT) and last year's sensation Esse (Korea Tobacco and Ginseng). This month, promising market niches will be enriched by a new brand in the middle

March JTI Epique company plans to launch the brand at the regional market, in St. Petersburg, then the brand will be launched throughout the Russian Federation. For JTI Epique is the first brand, thin cigarettes that are sold in Russia earlier, appeared thin Salem cigarettes, although Epique became the first thin cigarette brands produced at the St. Petersburg plant with Petro. Now there are two types of lanterns and lights cigarettes menthol. Tara and nicotine content in both varieties 7/0.6 MLG. Obviously, Epique is the first sign, and in the future, Russian smokers will be able to try other Slims cigarettes with JTI, which in comparison with other manufacturers Russian market is very cautious about new brands and launching new brands is taking into account the experience of competitors. Over the past few months, he is the second brand of woman, the production of JTI on Russian market at the end of last year the company began selling cigarettes Lucia (the smell of tobacco free cigarettes), which managed to gain popularity among Russian smokers in such a short period of time.