Bottles and cigarettes in mass-media will not be

According to positions of a part of first and second article 22 of the Law of Ukraine “About advertising”, since January, 1st, 2010 comes into force will lock to place advertising of tobacco products, alcoholic drinks and corresponding trade marks in all printing mass media (except specialised editions).
It was declared by the vice-president of the Supreme Rada Nikolay Tomenko.
As the press-service of the vice-speaker informs, he has urged to pay special attention on concept definition “the specialised edition”. As he said, in the law “About advertising” for today there is definition no "the specialised edition” in which alcohol and tobacco advertising is authorised accordingly, there is no such definition and in other laws.
At the same time, he has underlined that this fact at all does not stop Law action, and has called the Ministry of Justice together with the State committee of TV and broadcasting, profile parliamentary Committee and with attraction of experts and experts to make corresponding explanations on this question.
Let's remind, separate norms of the law “About modification of some acts of Ukraine about advertising”, accepted in March, 2008 and attracting toughening of advertising of alcoholic and tobacco products on January, 1st, 2009 have come into force.
This document has been initiated in due time by deputy N.Tomenko. In particular, since January it is forbidden to submit in telecasts any information of advertising character in the form of the announcer's text or a soundtrack about the sponsor-manufacturer of alcoholic drinks, to name his name (name) or to give a sign for the goods and services of the sponsor. Besides, since January, 1st external advertising of tobacco products and alcoholic drinks, advertising of signs for the goods and services, other objects of intellectual property right under which tobacco products or alcoholic drinks are issued is forbidden. Such advertising on transport also is forbidden.
Manufacturers of strong alcohol and tobacco products have declared that to such rigid requirements are ready, however the interdiction of advertising of alcohol will not promote reduction of consumption of alcohol and tobacco, but can strike powerful blow to a financial condition of television channels: for means from advertising of alcohol and tobacco those remove new programs, buy sports translations and serials.